用於品牌組合管理和分析的矩陣BCG。使用 MM4XL 軟體的矩陣 BCG 工具分析品牌組合的競爭和財務績效，在品牌管理中做出更好的業務決策。 矩陣BCG是一個非常流行的品牌管理工具。其邏輯基於這樣一個假設，即商業的成功與現金流密切相關，而現金流是市場份額和市場增長的函數。MM4XL軟體的矩陣BCG工具可以分析整個公司的品牌組合。每個品牌在二維地圖上顯示為氣泡，有助於對產品生命週期及其生命週期管理、行銷投資水準、公司戰略等進行推理。 通常，矩陣BCG工具用於：（1） 監控公司品牌在一段時間中的績效，例如每季度監控一次，（2） 監控競爭對手的品牌組合績效，（3） 平衡品牌行銷投資。 MM4XL 軟體功能的 BCG 矩陣工具： 應用原始的 BCG 矩陣概念和矩陣圖表、輸出結果的內置解釋器（口頭報告）、四個 BCG 矩陣象限的詳細報告、品牌組合的詳細報告、描述現金流和投資的圖表、描述現金流量和投資的圖表、描述如何運行分析的示例表、該工具以 5 種不同的語言工作：E、F、G、I、S、幫助檔以及 BCG 矩陣概念的高級描述等。
軟體細節
- 軟體分類： 業務 > 會計與財務
- 發佈者： MM4XL.com Business Analysis in Marketing
- 軟體性質： 免費試用
- 價格： $48.30
- 版本： 9.0
- 作業系統： windows
終端使用者許可協定
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